Dolomiti Style: the Alta Badia collection
Sweatshirts, caps and T-shirts: the Alta Badia Brand collection delivers a unique touch of the Dolomites to the curious, adventure-seeking and nature-loving guest. Every single piece conveys the feeling of being high up in the mountains, even when you're in the city. So cool!
You wander through the streets of your city. Or you set off on a journey to discover other places with their museums, churches and cathedrals, parks, restaurants, bars, clubs, town and village squares and skyscrapers. You also might be sitting on a train or walking through the garden of a Palladian villa, enjoying a stroll along the shore of a crystal-clear lake, admiring a baroque fountain or a centuries-old oak tree. Perhaps you're cycling to work or ringing in the end of the day savouring an aperitif with your friends. Okay, you're on your way to the gym. After all, we know you're a sporty person. Or else, you do none of this and just picture the Dolomites, which, as we know very well, are deeply anchored in your heart.
Alta Badia to wear
Quite right, it's a matter of the heart. The idea of creating our own collection arose from the desire to be able to feel and wear this tingling, energising, enveloping, intimate, enticing, caressing and wonderful air of the Dolomites in everyday life. Consisting of the primary colours of our brand, it pairs white - like snow - and red, which reflects the energy that emanates from our mountains. The collection includes basics such as sweatshirts, T-shirts and jumpers as well as beanies and wool hats. Alongside our primary colours there is green, which is essential for us, and grey, that harmonises everything.
A mélange effect that is characterised by unity, personality and style under the auspices of the Alta Badia logo. After all, you know very well how much our identity means to us. Likewise, we want you to be as close to us as possible.
We would like everyone who loves Alta Badia as much as we do to become very special testimonials. Us, you, the Dolomites and Alta Badia. Wherever we may be. With freedom and joie de vivre embracing our bodies.
PS: Our collection can be found at Alta Badia's tourist offices and in selected partner shops.
NOS. The podcast series from Alta Badia Brand addresses all guests who are interested in learning more about us Ladins, our culture and our traditions. Meet us Ladins up close.
Sweatshirts, caps and T-shirts: the Alta Badia Brand collection delivers a unique touch of the Dolomites to the curious, adventure-seeking and nature-loving guest. Every single piece conveys the feeling of being high up in the mountains, even when you're in the city. So cool!
