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When wine hits the slopes - with the ski instructors

Teaching the beautiful, conveying taste

Ski Wine Ambassador: skiing under the banner of taste

The South Tyrolean Wine Consortium and Alta Badia have launched “Ski Wine Ambassador” - a project that turns ski instructors into ambassadors of local wine, taste and culture. By means of a professional training course, Alta Badia’s ski instructors can impart the distinctive features of South Tyrolean wine to anyone interested in enjoying a day on the slopes in their company, including a special sampling of the best local products.

One day of skiing alongside our wine ambassadors

In Alta Badia, the interplay between natural landscapes, slopes, culinary and oenological experiences is a particular success. Owing to the Ski Wine Ambassadors, lovers of skiing and tasteful winter holidays now have one more ally for experiencing winter in an even more pleasant and exciting way.

Ski Wine Ambassador

Instructors who also happen to be sommeliers

Ski Wine Ambassador: One day of skiing alongside our wine ambassadors

The ski instructors, ambassadors of our region's wine and taste. Experience a day on the slopes in their company and enjoy a special tasting of South Tyrol’s best products.

Book your wine ambassador

A ski-loving wine consortium

The South Tyrolean Wine Consortium unites all South Tyrolean wine operators, cooperatives, businesses and independent winegrowers, allowing its members to constantly improve the quality of increasingly sustainable and globally appreciated products by means of cooperation and sharing common resources.

Discover the South Tyrolean Wine Consortium